iGaming Business - Magazines

As of early 2017 I've been working at iGaming Business/Clarion Gaming, to layout and design their magazine (three magazines are released bimonthly, the main iGaming Business magazine, the iGaming Business North America magazine and the iGB Affiliates magazine. Initially taken on as Creative Artworker  to layout the articles, source appropriate pictures and cut out pictures of prominent interviewees, from the end of 2017 I was tasked with redesigning the magazines, to which I broke out of the more rigid templates that had previously been put in place, and begun to introduce more photography and illustration, to bring the pages to life.

Although I work at iGaming Business/Clarion Gaming I am working here care of the design agency OLIVER, who place artworks, designers and other creatives in their clients' work places, so they can better understand the company, but allowing the flexibility to support other companies connected to OLIVER.

Branch Campaigns,
Literature and Direct Mail

The bulk of the work on this website is from my time working at Xerox. Prior to me starting there in 2012  the bulk of my portfolio consisted of physical copies I'd managed to pick up after a print run.

Much of the work you'll see here is from the various branch campaigns I've worked on at Xerox – in particular I was largely responsible for art working the Halifax campaigns, although we shared the work load across four banks (TSB, Lloyds, Bank of Scotland and Halifax) when there was a tight deadline. Usually we'd expect the campaign to be updated every month; over the years the style of layout changed too, as the client brief changed and different agencies were made responsible for the initial design, which would then need to be implemented across a number of different resizes and layouts, ensuring consistency with the agency-supplied artwork.

Literature, namely leaflet, brochures and annual reports, have frequently been a staple of the kind of work I do. I've presented a few examples of covers and layouts amongst these pages, although a lot of examples of this sort of work I've only retained physical copies of. Annual reports (and interim reports) have frequently been the sort of document I've worked on at smaller agencies, and is often the type of document with the widest range of artwork skills employed, with photoshopped images, colourful graphs and more experimental layouts in the earlier pages, and the all important tables and legalese in the back.

There are a few examples of documents created for direct mail here. Most of these are 'simple' letter texts, though even with the minimum of graphic elements there's still a need for a keen eye to ensure the text flows well on the page. When I was working at MBNA there was a considerable amount of direct mail work, namely letters to owners of credit cards, or special offers associated with them. As such those direct mail packs were often a little more colourful than those I've worked on more recently.

The last gallery of this website is based on personal work; there are pieces I've worked on for other people as a designer, a couple I've done for myself, experiments in photoshop and hand drawn/painted illustration. They're just included here as examples of additional skills I can employ.